[Sample]
District Marketing Manager 10/16’-present
Navistar International, Columbus, OH
• Developed product pricing, sales forecasts, and profit forecasts for regional
division
• Initiated "lead program" generating $5M in new business in six months
• Tracked industry trends to alert market group of new product direction
• Assessed customer needs and recommended appropriate modifications
• Provided dealer assistance, training, and complete support functions
• Directed recruitment, training, and remuneration programs for regional sales
force
• Introduced new inventory control procedure resulting in increased gross margin
• Designed and directed sales and marketing seminars for dealership owners
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